Jonathan Landa
Designer turned product builder. 10+ years in design, from branding to e-commerce and UX, including leading UX for FedEx's cross-border platform. Now designing and building my own products.
Product Projects, 2026
Experience
Freelance Designer, Digital Media
2025 to present
Social media and video templates for personalized marketing. 3D modeling for Ocean Library by Manna, Hainan, China (Jan–Mar 2024).
UX Designer (Lead), FedEx Cross Border
2016 to 2020
Led UX for PurplePay, a cross-border e-commerce platform handling landed cost and compliance. Streamlined the web-app front end. Improved back-office tools for product classification, inventory management, and order consolidation and tracking.
Brand and Design, Cafeverde Specialty Roaster
Lima, 2012 to 2016
Created the brand identity, packaging, merchandising and interior design, then led the v2 relaunch.
Art Director, Garwich BBDO
Lima, 2007 to 2008 and 2010 to 2012
Directed digital campaigns, including Facebook apps and games for brand fan pages. Earlier worked on Pepsi, Gatorade, Frito-Lay and P&G campaigns.
Brand Consultant and Designer (Freelance)
2009 to 2022
Brands for coffee cooperatives and companies in Peru (Puma Coffee, Cenfro Café, Sol & Café, Hullka Coffee Trade, Tech Leads) and design for the Sefaradi community in Lima.
Skills, Education and Languages
Skills
- Product definition and prioritization
- UX and interface design for applications
- Web app development
- Illustration
Tools
- Figma, Adobe Suite, Blender
- VS Code + Claude
- GitHub, Jira
- Education
- Graphic Design and Art Direction, Toulouse Lautrec Design Institute (2003–2006).
Architecture Workshops, Pontificia Universidad Católica del Perú (2008–2010). - Languages
- Spanish (native), English (proficient)